Opel is celebrating the world premiere of the new ADAM at the Paris Motor Show 2012 and brandscape develops a slightly different trade fair appearance for the occasion: “Occupy Opel!”

The architecture is cleverly taking a backseat and becomes a canvas for the ideas and stories of the visitors and invited artists who actively engage in designing and changing the ADAM world. The offerings range from tape art to daily flash mobs by the booth employees to the actual centrepiece, a multimedia installation containing floor and wall LEDs. After Paris, the ADAM story is carried on accordingly – the ADAM&FRIENDS Tour embarks straight away on a wave of conquest across Europe.