In addition to the market launch of the new Suzuki Swift – one of the most important models in the Suzuki product range – the brand is celebrating an anniversary. The first Swift appeared on the German market exactly 40 years ago and has since won many Suzuki fans.
Ahead of the sales launch of the 7th generation, salespeople are to be trained in detail on the new Swift and reassured that they are backing a strong product. The event motto “One Team – One Goal” ties in with the brand’s sporting commitment and motivates people to build a strong future together.

As sporty and agile as the character of the new Swift is, the design framework for the training session is just as inspiring and young. The location itself provides the perfect setting, which is transformed into a genuine brand and product experience through clever interventions and a consistent graphic concept.

Logistically, the challenge lies in the compressed schedule with a total of seven training slots of two days each, in which the salespeople go through various interactive workshops, including a practical test on the road.

In the end, the salespeople are more than convinced by the new Swift and reward the training with the best internal rating ever.