Project
Opel Astra Design
Client
Opel
Category
Product ExperienceAbout This Project
A designer takes it personally …
and presents the design of the new Opel Astra himself. Opel commissioned the brandscape agency for this shoot and the post-production. In the heart of the Opel Design Centre, Chief Designer Stefan Arndt talks about new dynamic lines, the Opel compass and lovely reminiscences that refer to the successful Kadett. The finished film is used at the dealer VIP events that take place throughout Germany.