The first live event after the successful digital formats of the last two years, the expectation for a rousing brand presentation at Hyundai Germany is correspondingly high.

The motto “From today to a smart tomorrow” formulates the next step into a new mobile age. The focus is on the further development of the brand, new vehicle models and new services and strategies for (new) customer groups. All of this is subsumed in a stringent narrative, approachable and varied, supported by a simple and catchy symbolic language.

A meandering blue ribbon guides the 600 participants through all exhibition areas and leads into a physical “gate” placed in front of the back wall of the stage. This gate connects the real world with the virtual world where the keynote speakers occasionally appear as avatars. It forms the visual framework for the many presentation contents and is the trigger for the major media staging moments during the conference.

The stage program was streamed for an extended audience at the same time as the live situation. The result is enthusiastic dealers and over 3 hours of media production in 8K.