For your eyes only

Alongside the World Economic Forum in Davos, McLaren Racing and its official F1 logistics partner DP WORLD is offering an exclusive look at the race car for this year’s F1 season in January. An entire underground hotel garage has been cleared and converted for this purpose. In a one-hour event, the original car will be surrounded by media and dramatically unveiled. The talk afterwards will be given by the CEO of McLaren Racing, Zak Brown, the F1 driver Oscar Piastri and the Chairman of DP World, Sultan Ahmed bin Sulayem.

DP World´s global experience marketing agency George P. Johnson (GPJ Germany & Dubai) was entrusted with the realization of this unusual VIP event and brought brandscape into the box for media, dramaturgy and direction.